DIGITAL MARKETING VS TRADITIONAL MARKETING METHODS?
We live in a digital era. Most of the world owns or interacts with a computer, smartphone and/or a tablet on a daily basis. With people spending so much of their time online, it is essential to transition from traditional marketing methods (like radio, TV, print and billboard ads) into the digital world.
Traditional marketing methods are not necessarily bad and can still be used to supplement your digital marketing methods. However, traditional marketing methods are not ideal for every type of business and can be too expensive for small and medium sized businesses to afford. Also, with traditional marketing methods, it is not possible to track real-time data or receive instant feedback on how your ad campaigns are performing (like with digital marketing). Companies want to know what they are getting in return if they are spending huge sum of money on marketing. Imagine spending thousands of dollars a month on displaying your advertisement on a freeway billboard – how do you measure and track the success of this marketing investment? You can’t.
What is Digital Marketing?
Digital marketing includes all marketing efforts that use an electronic device (smartphone, desktop, laptop, tablet) or the internet. Companies use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing methods allow companies or individuals to track their campaigns performance and results. To give you an example, let’s assume that you posted an ad on the internet for viewers to engage with your business. With digital marketing, you can measure what is being seen, how often it is being viewed, and for how much time a particular viewer has seen that message. Then based on those statistics, you can take crucial business decisions.
Well, isn’t that a great tool to help you reach your target audience!? You are able to receive real-time reports of your prospects. This allows you to control your marketing campaign and better understand your consumers’ needs and behaviors with statistics such as sales conversions.
Change is inevitable, and Internet users are increasing everyday. To survive in business today, it is essential to utilize digital marketing methods to promote your business. Learn how your business can benefit from digital marketing techniques by hiring a digital marketing company which can take care of your marketing needs for a better ROI.
7 Reasons why you need digital marketing
1. not expensive.
You can easily plan and execute your online marketing strategy within your budget. Online marketing techniques are inexpensive in comparison to traditional advertising channels such as TV, radio, magazine and billboard ads.
2. Measure the results and take action accordingly.
You can easily measure how many viewers are opening your marketing message, reading your marketing message, and converting into a customer. Google Analytics is a great free and easy-to-use tool that helps you measure traffic on your website or blog. You can learn more about tracking and measuring online results from digital marketing experts.
3. It’s all about the timing.
Time is essential in effective advertising. Digital marketing gives you the power of real-time results. Instantly receive feedback and reports on what your prospects do or do not engage with. Quickly understand consumer behaviors and adjust your outreach in a way that resonates with them.
4. develop your brand.
Every business wants to achieve a strong brand. With constant outreach on popular digital channels like Facebook and Instagram, prospects start to get more familiar with your brand – creating trust. Connect with prospects online by writing quality content and promoting it online through multiple digital channels.
5. More targeted exposure.
Leveraging digital marketing campaigns can help you reach a large number of targeted prospects. Digital marketing allows you to specifically target consumers that have showed interest in your services/product. These prospects want to know what you are offering, and are not bothered by your advertising.
6. Go Viral.
Paper flyers are effective but to a limited extent. You can pass your message to numerous people by using digital channels without leaving the comfort of your seat! The use of social media share buttons on your website, emails and social media channels allows you to share your marketing message quickly and to more people.
7. respect Of privacy.
Imagine you are in an important meeting and suddenly you receive a sales calls for a product that is not relevant for you. How annoying would that be? On the other hand, if you get an email in your inbox that is targeted to your specific needs and wants, that could be pretty useful and not intrusive. Digital marketing respects privacy and lets people interact when it is the right time for them.
How Can We Help You
Executing a digital marketing strategy and finding the most appropriate marketing channels for your business can be overwhelming and time consuming. At Webcreation.co, we can help you grow your business within your budget.