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Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. 

At Webcreation, we help you define who you are as a brand. We start by discovering a few key elements including: 

  • Your mission (what’s your “why?”)
  • Your values (what beliefs drive your company?)
  • Your brand personality (if your brand was a person, what kind of personality would they have?)
  • Your unique positioning (how do you differentiate yourself from the competition?)
  • Your brand voice (if your brand was a person, how would it communicate?)

Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. 


Webcreation helps companies identify their brand to cultivate a certain image in consumers’ minds. We can help you with:

  • Logo design
  • Choosing colors, shapes, and other visual elements 
  • Crafting the language and content used on websites and advertisements
  • Training employees to interact with customers
“A brand is a voice and a product is a souvenir.” 

– “ Lisa Gansky

Talk about branding strategy for your business