LEAD GENERATION

WHAT IS LEAD GENERATION?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. 

Our Approach to Lead Generation

As a lead generation company we use our expertise in Search Engine Optimization as the foundation of our premium lead generation service. This results in highly targeted and fully engaged leads when your company contacts them. 

• All leads are generated in the most accurate way to ensure a level of quality and interest in your business or services

We use a mix of many techniques including digital marketing, search engine optimization, social media marketing, web development, web design, content strategy, and much more to generate high quality leads specific to your business.

A few of our techniques include:

1. Developing premium content

Most visitors to your website will come through search engines and therefore, the keywords and phrases that you choose are vital. At Webcreation, we assist you with keyword research and content strategies for your website pages, blogs and social media. In addition, we can help you create resources like ebooks or infographics that are useful to your visitors. If the content of these resources are enticing, they will be shared, creating more traffic to your website. 

       2. Creating actions

At Webcreation, we strategically create and place calls to action (CTAs) on your web pages. CTAs are the buttons that site visitors will click to get them onto a landing page. These buttons have to be cleverly developed and carefully placed. The buttons need to be catchy both visually and mentally which means great graphics and great wording are both essential here. 

     3.Development of Landing Pages

After a site visitors click on a CTA, they will be directed to a landing page on your site where they will be offered access to a special resource or a free gift (this is where you use your excellent content as leverage to gain lead information). These pages should consist of several key components, including:

• a description of the offer
• an image showcasing the offer
• a simple form where the visitor can fill out some basic information like their name, email (vital for increasing leads) and industry

     4. Promotion of Blogs

We will help you set up and establish a blog for your website, as well as continually developing content for new blog posts as well as promoting the blog online to increase attention and traffic to it. Blog promotion can happen in a variety of ways including: promoting through social media, adding the blog URL to employee email signatures, and adding anchor text as links which will take readers from other associated site pages to relevant blogs.

      5. Promotion Using Social Media

Sites like Facebook, Twitter, LinkedIn and Google+ are becoming more and more significant in the world of internet marketing. Customers of all ages are using these platforms to discuss and share information about everything, including products and businesses. So, as a business, you need to ensure that your brand is part of these conversations. Lead generation service companies will know exactly when and how to post links and content to your social media pages to get followers and friends onto your site and increase conversion rates. They should also be able to utilize social media tracking tools to determine which sites will be the most productive for your particular company to focus on.