Here's What We Do Better
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
First off, what is SEO? SEO stands for “search engine optimization”. Popular examples of search engines are Google, Yahoo!, and MSN. Search engine optimization (SEO) is the practice of increasing both the quality and the quantity of traffic to your website, as well as the exposure your brand gets through non-paid (also known as “organic”) search engine results. If you want to appear in the top search results on Google and other search engines, without paying away your life savings in advertisements, Search Engine Optimization is required.
With the huge number of websites today, it can be extremely difficult to make your website be seen and stand out. Search engine optimization helps websites rank in the top search engine results by using a complex formula of optimization techniques, to help your website beat the competition. These website optimization techniques help you attract your specific user base and categorizes your products and services more effectively to get them higher in search result listings. Basically, search engine optimization makes your site easier to understand for both humans and major search engines. Search engines are answer machines. They look through billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.
7 necessary features for successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”
We can help you increase your online visibility.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
“Jill Whalen – search engine optimization consultant, speaker and writer”
At WebCreation, our search engine consultants ensure that all project phases (conception, strategy, design and development) are based on a perfect understanding of natural referencing issues. We deliver content in a way that search engine crawlers can find and understand. However, maybe even more important, is understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Through keyword research, Webcreation helps you reach your target audience and outshine the competition on the web. Our goal is to keep searchers coming back to your website, and to keep your website on the search engines top results page.
- Competitive Analysis
- keyword research
- Website Optimization
- Reputation Management
- Local Search
Webcreation’s Search Engine Optimization Process:
1: Learn what your customers are actually searching for
You can’t optimize your website without knowing what your customers are searching for—that much is obvious.
2: Create pages optimized for search
Keyword research is only the first step towards attracting more organic search traffic.
You also need to make sure your pages are structured well and satisfy the person behind the search to rank for the keywords you selected.
3: Make sure your website is accessible to both search engines and humans
When doing SEO, it’s important to remember that you’re working for two separate customers—your human readers, and bot search engines use to index your website.
4: Build backlinks from other websites
Link (link to our blog on backlinks) building is critical for the success of your SEO strategy, so if you’re prepared to spend resources (time, money, etc.) on producing content, you should also be prepared to commit at least as much time to promoting and generating links to your content.
5: Tracking your SEO success
The most important metrics to track when it comes to SEO are a) organic traffic, and b) the average ranking position for the keywords you’re targeting.